They have red sprinkled as the main call to action color on their site, hoping to make the customer crave their products. In fact, the logo for Chili’s is a large red pepper… how obvious can you get? This is also the approach that Edible Arrangements takes. All of these feature branding that is prominently or at least partially red. Think about some of the largest food chains in America: McDonald’s, Burger King, Wendy’s, KFC, Pizza Hut, In-N-Out, Chili’s, and Applebees. Urgency is spread throughout the site, right up until the checkout button.Īnother reason you might want to use red is the fact that it invokes hunger in the consumer. When viewing your cart, you also see a red checkout button. Unsurprisingly, red is the prominent color of their website, as evidenced by the navigation. A great example of this color in use is at Target. Red is a passionate color and creates a sense of urgency. Let’s explore the psychology behind some individual colors, and explore how they might be beneficial to (or may even already be benefiting) your ecommerce store. Or are they driving away those valuable clicks? In this post, we’ll explore some common colors for ecommerce buttons, and talk about other ways that you can improve the shopping experience with just a few simple color changes. Are your call to action and checkout buttons pushing the right psychological buttons for your customers? Color psychology studies reveal that certain colors propagate different feelings in consumers. Many best practices when it comes to color selection for ecommerce sites are rooted in science. While size and placement are vital in the conversion process, changing the color of your checkout buttons can be a quick adjustment that drastically impacts conversion rates for your website. So how do you do that? The most effective way to optimize your checkout buttons is by choosing buttons with proper size, placement and color. With so much weight being placed on a single button, it’s important to spend a lot of time to make sure that your checkout buttons are doing their job and encouraging visitors to proceed through the checkout process. All of your marketing efforts online point back your calls to action on your website. Your job has an ecommerce manager or marketer is to get as many people to click that button as possible. Ecommerce sites make their money when people hit the checkout button.

Red button site